LIN ZHUANGXIANG


From more than 60 posters I created in the university, I selected 30 pieces to do the “redesign” projects. Among them, there is an interactive poster which becomes the beginning of my interactive poster project in the future. Meanwile, I advocate emotional design and hope to explore new possibilities in graphic design, motion graphic design, and interactive design.The project number is 10-39, after 39, for the new moving poster works.

My love for making poster inspires me to explore its possibilities continuously. In this digital era, the paper media has been adversely affected by new electronic media. Consequently, the poster is bound to broaden new ways of expression, which then makes me realize a sense of responsibility.

However, the process of using multiple medias to do poster always reminds me that what I am doing is still a poster, not an animation, nor the commercial or interactive game. Designers need to keep connotation in design language, and the expression of alienation is nothing more than an approach. For this reason, I formulated the rule for moving poster called “7 seconds”, which means people are meant to receive the complete information of the poster within 7 seconds. Also, I hope the internal orders in the poster can convey the information consistently and positively. Taking the mission of interactive poster into consideration, I expect that I can explore a more flexible relationship between viewers  and posters instead of the compressed relationship developed by the interactive game to complete the mission of communication.

林庄祥


我从⼤大学期间所设计的60张海海报中,选出30张进⾏行行动态化的“再设计”项⽬目,该项⽬目编号为 10-39号,在39号后为新的动态海海报作品。在这其中包括⼀一张交互海海报的设计,是⽇日后展开 交互海海报项⽬目的开端。同时,我主张感性的设计,希望在平⾯面、动态与交互设计中探索出新 的可能。

我对海海报的热爱,使我不不断的尝试它的可能性。在这个时代下,纸质媒介受到了了许多新的电

⼦子化媒介的冲击,⼈人们对纸质媒介的需求也随之受到了了影响,海海报势必需要拓拓宽其表现的新⽅方式,这使我体验到了了⼀一种使命感。

然⽽而这种运⽤用多种媒介做海海报的过程,需要时刻提醒我:“这还是⼀一张海海报,它不不是动画, 也不不是⼴广告⽚片,更更不不是互动游戏。”需要保持住⼀一种内化的语⾔言,⽽而外化的呈现只不不过是⼀一 种⽅方式。此时我设定了了做“7秒钟”动态海海报的规则。我希望⼈人们能在7秒种的时间内接收到海海 报的完整信息,希望能有⼀一种统⼀一的内在语⾔言把需要传达的信息持续的传递出来。⽽而我在交 互海海报的考虑中,希望⾃自⼰己能探索出⼀一种⼈人与海海报之间更更加灵动的传播关系。⽽而不不像交互游 戏式的扁平与单线,完成海海报作为⼀一种传播的使命。

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